ABOUT HMK
GET TO KNOW US
OUR VISION
Working as a value-added partner by following the modern approach to distribution channel development. Providing the right price with the right quality and differentiating ourselves by giving the best quality products in Gulf and Africa.
OUR MISSION
Nurturing an environment which inspires employees to achieve maximum sales potential. We aspire to be the best distribution networked company and enable our customers outreach across the region.
WHO WE ARE
We are proud of our incredible history and the journey which started back in 1991 with the passion of a young enthusiastic engineer enriched with the skills embedded in the grains of Sialkot – Pakistan. We started our UAE business services in 2018 as Forward Group DMCC and as our business grew locally in the region. In 2021 we establish a new company HMK General Trading LLC.
HMK is an import & export company who specializes in sports goods comprising of
Team Sports: Soccer, Cricket, Volleyball
Indoor Sports: Judo, Boxing, Karate, Martial Arts
Apparels: Sportswear for soccer, cricket, kits, gloves, and on-demand for clubs and events
Bags: Sports specific bag packs
We are supplying our quality product line to an existing sales & distribution network of 400+ retail and wholesale customers. While we also specialize in customized products designed around the specific needs of our clients with their own logo for professional or promotional purposes.
What we take pride in?
We produce and supply sports goods all over the world. Starting our journey from a thousand balls per day to this day where we are supplying the entire world with our premium quality sports goods, we sure have come a long way. The most we are indebted to is the amazing craftsmanship of the local workers who perform the magic with their hands.
We now, although, work with sophisticated technology and intelligent machinery to produce our products, that come at par with the standards of the international game. We never forget that it all started with the skill and expertise of the earliest workers of the region who set the stage for this industry.
While we move forward with the pace of technology and modernization, we are convinced there is nothing like the unparalleled skill of the workers, which is the major point of attraction for the exporters, sellers and suppliers.
QUALITY FOCUS
We aim to maintain our leading position in industry by satisfying our respectable customer's needs and expectation through providing highest quality possible.
RESEARCH & DEVELOPMENT
Achieving our goals without a strong R&D is not possible. Hence R&D has always constituted as large part of our company, especially, in theoretical and best practices competence.
INTEGRITY
We believe integrity enables us to establish & maintain long term relationships with each of our unique client partners as well as our employees.
Commitment
We impart Commitment to excellence in all our capacity. We remain obligated to our customers and to our people to deliver not only what is expected of us but to build long term substantial partnerships
ENERGY MANAGEMENT
We are committed to continuous improvement of our Environmental Management System for the achievement of safe and conductive environment.
COMMUNITY INITIATIVE
As an industry leader we are committed to create a better society and working to provide health, education & social services to our community.
OUR COMMITMENT
Providing value to our clients is the center of our commitment and our brand identity centers around this promise. We believe in working with Integrity in all our relationships. We are ethical, fair and honest to ourselves and to our customers.
We’re committed to continuously improving our products and processes through ongoing attention to and support of our focus areas.
We impart Commitment to excellence in all our capacity. We remain obligated to our customers and to our people to deliver not only what is expected of us but to build long term substantial partnerships.